Here are 10 ways to improve your website, increase conversions, and make your guests visit you again.
1)Add a Value Proposition
Value Proposition is telling visitor’s about your job.
Try to put your value proposition on your home page, in your headline. Add it to your blog or about us page.Let the visitors know exactly what they will be getting if they hire you, buy your product, subscribe to your newsletter or read your blog.
2)Mobile-friendly and speed.
One of the most frustrating experiences for users of the web is waiting for a page to load for too long.
As the rise of technology and the mobile devices, people are accessing content all over the world on many different platforms.
so the website should be Mobile responsive.
3)Call to Action
calls to actions that are clearly marked with an action word enable your user to more easily navigate your site and get to where they want.
Buttons are for actions, like “Get a quote,” “Download,” “Open an account,” “Go to checkout.”
The text on the button should begin with a verb. Otherwise it’s not a call to action, just a button with some text on it.“More information” for example, is not a call to action. – David Hamil
while creating buttons for your website you should think about color and the psychology of color.
If you have great clients that say great things about you, that’s amazing and it should be seen. The best way to do this is to scatter it throughout your site.
If you use case studies or video testimonials, find a way to tuck them in there, or on product pages.
5)Use Hyperlinks to you website.
When you add a link to any page you are saying you want the user to click there. Make sure links are easily identified by people.
Underlined text and different colored text, draws the attention of the reader and lets him know that this is a link.
Use images strategically and place them in your website to support the content as people across the
Internet are getting smarter and faster at judging company websites.As adding images to your website give it more attractive look.
7) User behavior metrics
Website owners must know how users behave on their websites–this is critical data you need to grow your online business.
There is a simple way to find out this valuable information. It’s called Google Analytics.
This easy-to-use tool will tell you detailed user behavior on your site.
you should frequently have fresh content on your homepage and landing pages. People don’t want to see the same thing over and over.
It’s also important to give your visitors the ability to share your content. This allows them to become your greatest marketing ambassadors. And their sharing helps your SEO.
9)Keep Your Website Consistent
Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design consistent between pages and on the same page.
10)Layered landing pages.
Getting customers to your homepage is great, but directing them to landing pages that takes the site deeper is much more valuable.
Most businesses offer a variety of products and services and need landing pages for each category of product and service.
That is the only way to build presence in that market.